![]() Brands can consider a retail model of try-before-you-buy and in-person retail pop-ups that allow brands to engage consumers in new ways, particularly as consumers express renewed willingness to shop in-person. Bonobos, Purple Mattress and LEGO make it easier for consumers to find the right item before they purchase it, sometimes offering customization based on bespoke measurements and criteria to ensure the product is a perfect fit the first time. While fast fashion, free shipping and returns make it easy to shop regularly and inexpensively, the goal is to get consumers to purchase fewer items that they are likelier to keep, thereby reducing the cost burden of returns. ![]() Influencing consumers to buy fewer items, about which they are more intentional can result in happier consumers and brands. As we know, though, the high propensity of returns is not consequence-free for brands and for our waste management systems. The trend of free shipping and free returns has introduced important behavioral cues to consumers, telling us that purchasing another size or an item that they’re not completely sure they want is consequence-free, at least for our wallets. Sign up here Using behavioral science to influence consumers’ purchasing decisions and reduce returns Get the latest sustainability and climate response insights straight to your inbox ![]() With consumers, retailers and business stakeholders increasingly calling for circular and environmentally sustainable business practices, this holiday season is the time to start considering sustainability solutions for your retail supply and logistics networks. Unfortunately, returned merchandise can rarely be resold due to quality requirements and logistics challenges, resulting in much of the merchandise that we return ending up in waste streams and landfills.Īs brands and retailers grapple with the cost, scope, and impact of returns, we’ve identified a two-pronged approach to reduce the magnitude of the returns problem. The National Retail Federation estimates the cost of returns amounts to about $101 billion, most of which falls on brands and then to consumers. They should just buy them from you all and set up a clothing rental program at this point.The problem is most acute in online sales, of which 30 per cent are returned, and clothing sales, with 88 per cent of consumers reporting that they have returned an item of clothing. I STRONGLY suspect others are wearing and returning, however. When I return at the end of the return period it’s because I’m waiting to consolidate it with another package that may contain items that I also need to return. I don’t buy, wear, and return, although I’ll sometimes wear something around the house briefly to see if it’s comfortable or not (I do this with new-new clothing too). ![]() I’ve frequently mistaken them for shadows in the photos. Second, color is frequently off by a very significant margin (and I check multiple screens before I buy anything), and the nature of the images sometimes fails to show critical details. I have been told on here that they can clip the garment to make it more flattering on the mannequin - bad idea. The issue is more with how the item is shown in pictures. It annoyed me at first, but I think it was smart in the end, and hope it helps sellers. The other metric has been the $4 returns. The measurements have actually gotten much better than they used to be, which has cut down significantly on the number of returns I do. I will give you perspective as a frequent buyer. It is like some amature is leading the company who never ever talks to or listens to buyers nor sellers. I know I know I got the 5.99 reclaim fee email with the 10% only adjustment so I won't be sending anything anyway. No one thought about this at Thredup? HOw about extending all the items until the last one has the reclaim window coming up? I end up having to reclaim items like 4 times in a kit cause of all the returns the reclaim window keeps spreading out. If all the BS Thredup is pulling would not stop me from sending in stuff, this probably will. So is Thredup this bad at measurements? Or people are buying wearing and then just returning it? Many times they start the return like the last day it is possibly to start one. and that I don't hve the time to list on my poshmark store. I have been sending mostly items that potentially sell for 150 and up. This is just an observation and I wonder if anyone else is experiencing this.
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